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Madison Metropolitan School District

Sport and Event Management


This class builds on the skills from Marketing and Sales. Billions of dollars are spent annually on sports and other forms of entertainment. This fascinating service area is a growing industry that employs advertising and promotion agents, personal assistants, sports agents, event planners, and many other professionals. You will apply the fundamental principles and concepts in sports and event management and develop critical thinking and decision-making skills through hands-on, real-world projects. Classroom instruction will be reinforced through guest speakers, case studies, and field trips.

  • Recommended Grades: 11-12
  • Course Number: MRK1045
  • Credits: 1/2 credit
  • Sequence Map: Marketing
  • Note: Elective;  Dual/transcripted credit is offered by Madison College with transfer possibilities to other colleges and universities.